Show expertise in this persona's challenge areas by proving that your solution, service, or partnership can help them align shareholder, customer, and employee interests.
Marketers to this persona should make ROI of services or products very clear, showcasing case studies with data to support ROI examples.
Address the concerns of this persona by discussing how you've worked well with other subcontractors. Describe in detail your methods, use cases, specs, and timelines.
To assist this persona with meeting their goals, you need to showcase sustainability and growth through your strategic alignment with them, and highlight the cost of inaction.
